Facebook took ‘social commerce’ to the next level with the introduction of ‘Facebook Storefronts’ – great apps which allow you to set up your e-shop right on Facebook, with robust, simple payment gateways thus enabling users to purchase from your store conveniently and securely. Facebook storefronts are very social, flexible, secure and a huge relief to small and boutique product marketers…

We’re always hiring! Not that we’re complaining, as the reason we need great people is because we’re getting more clients who want us to keep doing great work. So below are the profiles we’re looking for, to work in our Mumbai office: Account Executive Responsibilities: (1) Liaise between clients and the agency’s creative and tech team and ensure efficient execution of…

I recently conducted a session on how B2B marketers can leverage digital media for a global group of companies in very B2B segments like diagnostics, life sciences, environmental products, aerospace etc… . To the question of what value digital media offers to B2B marketers, Jennifer Howard from Google, points out three value points – Precision, Scale and Measurability. Digital media offers…